April 29, 2026 – “We have already built a 24-hour technical support system centered on Korea, the United States, and Malaysia, and we are also expanding into the Japanese market. Going forward, we plan to extend our global coverage into Latin America as well.”
Steve Hong, CEO of Cloocus, said in an interview with ZDNet Korea on the 29th that the company plans to use its upcoming initial public offering (IPO) as a springboard to accelerate global expansion. He emphasized that funds raised through the listing will be used to strengthen overseas operations, with the U.S., Malaysia, and Japan forming a strategic triangle for international growth.

[Steve Hong, CEO of Cloocus (Photo = Cloocus)]
Cloocus has selected NH Investment & Securities and Hana Securities as joint lead underwriters and is currently preparing for its IPO. The company plans to enter IFRS (International Financial Reporting Standards) conversion and designated audits within the year, submit its securities filing next year, and complete the IPO thereafter.
Ahead of the listing, Cloocus aims to demonstrate both top-line growth and profitability to strengthen investor confidence. It is also pursuing pre-IPO fundraising, with the proceeds to be deployed toward mergers and acquisitions (M&A) and global market expansion.
“Our goal this year is KRW 270 billion in revenue and KRW 5 billion in operating profit,” Hong said. “Before the IPO, it’s critical to show stable growth and a sustainable profit structure.”
Hong views the IPO not merely as a funding event, but as a turning point for Cloocus to evolve into a global AI MSP (AI-based Managed Service Provider). Given the limitations of growth speed and profitability in the domestic market alone, the company is placing strategic emphasis on expanding its customer base overseas, particularly in the U.S.
“The IPO is not about securing operating capital,” Hong stressed. “It’s about investing to gain competitiveness in the global market. We plan to rapidly acquire customers in the U.S. and expand our market share.”
Targeting the U.S. SMB Market: “Taking a Different Path from Accenture”
Cloocus is placing particular focus on the U.S. SMB (small and mid-sized business) MSP market. While large consulting and system integration (SI) firms typically concentrate on enterprise clients, Cloocus aims to capture the underserved SMB segment, where demand for technically capable MSPs remains strong.

[Steve Hong, CEO of Cloocus (Photo = Cloocus)]
Hong explained that although competition in the U.S. market is intense, the clear culture of paying for services makes it more commercially attractive than Korea. He also noted that growing labor costs and difficulties in securing cloud and AI specialists are structurally increasing MSP demand among American businesses.
“The U.S. market is crowded, but the segment we’re entering is clearly differentiated,” Hong said. “If companies like Accenture focus on large enterprises, we are squarely targeting the SMB segment.”
He added, “The U.S. SMB market is massive, and many firms struggle to hire cloud and AI operations personnel directly. This naturally creates demand for MSPs, and our core strategy is to address this market quickly with a technology-driven MSP model.”
AI Adoption Rated at ‘50 out of 100’: ROI-Driven Selection Accelerates
Steve Hong, CEO of Cloocus, assessed the current level of AI adoption among Korean enterprises at around 50 out of 100. He noted that while many companies conducted proof-of-concept (PoC) projects in 2023 out of curiosity—“just to see what AI can do”—today awareness has evolved to the point where companies feel AI is no longer optional. However, he pointed out that actual transitions into full-scale operations remain limited.
Hong emphasized that for AI projects to move beyond experimentation and into real deployment, companies must define clear objectives and demonstrate measurable return on investment (ROI). In certain industries such as shipping and logistics, use cases with well-defined goals—such as document processing and inspection automation—are already generating results. In contrast, exploratory PoCs without concrete business objectives often struggle to progress to the operational stage.
“As of the first half of 2026, the perceived pace of AI adoption among Korean companies is about 50 out of 100,” Hong said. “There are plenty of PoCs, but the proportion that actually leads to production deployment is lower than many expect.”
He added, “Ultimately, the difference between companies that adopt AI quickly and those that lag comes down to the CEO’s commitment. We’ve entered a phase where AI will not be adopted unless it delivers clear ROI.”

[Steve Hong, CEO of Cloocus (Photo = Cloocus)]
Against this backdrop, Hong predicted that the growing adoption of AI agents will fundamentally reshape the structure of the MSP industry. Tasks that previously required direct intervention by engineers—such as customer inquiries, incident response, and operational management—are increasingly being handled by AI agents, reducing the limitations of labor-intensive MSP models.
“With AI agents, we’re entering an era where projects that once took six months can be completed in just a week,” Hong said. “The time and cost associated with deploying operational personnel are being significantly reduced.”
Advancing AI MSP Capabilities with ClooSphere, Targeting 20–30% of Revenue from Proprietary Solutions
Steve Hong said that since the beginning of this year, Cloocus has been actively upgrading its business structure around ClooSphere, an AI-based MSP platform. Rather than a single product, ClooSphere represents Cloocus’s vision of a 24×7 AI MSP platform, with its primary growth driver focused on AI operations platform workloads.
ClooSphere is being enhanced to integrate the core capabilities enterprises need to use AI safely and effectively, including data connectivity, security, guardrails, auditing, workflows, and AI agent operations. Cloocus is continuously developing and updating AI-based MSP functions and services, particularly across security workloads and infrastructure operations.
“To truly leverage AI, it’s not enough to simply attach a large language model (LLM),” Hong said. “Enterprises need an operational platform that includes data connectivity, security, guardrails, and auditing capabilities.”
He added, “ClooSphere is a platform that connects a wide range of LLMs and data systems while enabling enterprises to maintain control over AI within their own environments. Our goal is to increase the share of proprietary solutions, including ClooSphere, to 20–30% of total revenue.”
Hong also expects the role of MSPs to grow as interest increases in sovereign AI and public GPU infrastructure. He argued that beyond cloud infrastructure itself, what matters most is data governance and operational optimization—along with the software and operational capabilities needed to ensure that GPU resources secured by governments or enterprises are actually utilized efficiently.
“The cloud itself is infrastructure, so usage is not the issue,” Hong said. “What’s critical is having a structure that ensures data does not flow outside controlled environments. From this perspective, the rise of sovereign AI is more of an opportunity than a threat for MSPs.”
He continued, “In GPU data centers, operation and utilization are more important than construction. Going forward, business opportunities will increasingly grow around models that combine GPU-as-a-Service (GPUaaS) with MSP capabilities.”`

[Photo = Cloocus]
Amid this momentum, Hong also expressed his ambition to restructure Cloocus’s growth foundation by moving beyond a Korea-centric business model and expanding the company’s presence in global markets. While Cloocus began as a cloud MSP, he outlined a plan to transform the company into an AI MSP and platform provider, with expansion across the United States and Asia, and eventually into Latin America as well.
“Cloocus started as a cloud MSP, but we are now rapidly evolving into an AI MSP and a platform company,” Hong said. “Going forward, we will continue to grow by building on our technological capabilities and service competitiveness in the global market.”
[보도자료 문의]
클루커스 마케팅팀 안지연 팀장 E. jiyon@cloocus.com H. 010-3218-7903
Cloocus Corp.
[United States] 500 7th Ave. Fl 8 New York, NY 10018 | Tel.+1 408.7722024 | E-mail.info_us@cloocus.com
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[Korea Headquarter] 6, Nonhyeon-ro 75-gil, Gangnam-gu, Seoul, Republic of Korea 06247 | Tel.02-597-3400 | E-mail.marketing@cloocus.com
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