Services

Customer Journey
Management

Build custom CRM marketing solutions that enhance customer experience

Customer value can be maximized by optimizing the 5A customer journey steps leading up to the purchase decision.

Cloocus provides customized CRM & We build digital marketing solutions. Customized CRM & enhances customer experience Get started with digital marketing consulting!

What We Offer

Cloocus’ mission is to analyze customer data, establish strategies, and based on this, design, build, and operate IT infrastructure that improves customer experience. We provide 1:1 strategic consulting based on customer data, and the data includes both structured and unstructured data.

5A optimization strategy to secure loyal customers

Touch point

Data type

Data collection

Data analysis

Data application

Service scope (5 value propositions)

VALUE ①

Customer Data Utilization Strategy

CRM strategy consulting

through customer data Creating business value Presenting strategies and implementation tactics for

O2O marketing strategy consulting

ONLINE/OFFLINE customers Integrating customer experience throughout the journey, Presenting strategies to create business value

Membership system design

Usage in Customer View Convenience and corporate view System design considering operational efficiency

CRM campaign design

Customer data analysis results Plan a campaign based on to maximize CRM operation performance

VALUE ②

Customer Data Integration

Development of customer data integration methodology

Distributed across each operating system Integrate customer data, for creating business value rule design

Analysis mart design/construction

Analyze integrated customer data and for use in campaigns. Derived variable design and DB implementation

Structured/unstructured data Integrated mart design/construction

WED on existing customer data Integrate LOG·IOT data, DB design with VALUE UPGRADE /avatar

VALUE ③

Customer Data Analysis

Customer data analysis

Customer Lifetime Value and Customer Journey Achievements at each stage of the award For measuring and checking Status analysis

Customer Segmentation

Maximize target marketing performance Best Practice-based Utilize your know-how to serve your customers Optimized customer segment definition

Advanced analysis

AI/machine learning based Predictive / recommendation modeling and Perform real-time analysis

Unstructured data analysis

WEB LOG·CLICK STREAM· IoT and SOCIAL MEDIA BUZZ Through analysis, Customer journey analysis

VALUE ④

Customer Data Application

CRM solutions

integrated customer data Based on sales, customer service, Carry out marketing activities, etc. Dynamics 365 Offer for

Power platform

Microsoft 365,Dynamics 365, Azure service apps together Connect your customers end-to-end Build a management solution

Cloud infrastructure

Microsoft Azure Cloud Utilize based customer data Infrastructure construction

VALUE ⑤

Operation Service

Customer data analysis agency

Key customer management indicators so that you can easily check Monthly, quarterly and yearly analysis Report provided

CRM campaign planning and operation

Target for CRM Campaigns Customer extraction channel selection content Planning and performance evaluation reports Throughout the entire campaign process, operating agency

Growth Hacking Service

In the Digital MKT~CRM area Customer journey through AARRR* Analyze/manage each touch accordingly Increase conversion rate at point Maximize digital marketing effectiveness

System operation agency

CRM/BI solution·Cloud Infrastructure/integrated DB management/operation Through the service, the customer’s CRM work will run smoothly support to help