IDC White Paper – Enterprise Revenue Growth with Azure

Cloud has become the foundational technology for companies and organizations aiming to enhance business agility, automate operations, and launch new products and services. Swift resource provisioning, on-demand scalability, and worldwide deployment capabilities have ignited the passion for new innovations. In 2022, IDC anticipates cloud infrastructure spending to reach $90.2 billion, surpassing non-cloud infrastructure for the first time.

IDC evaluated the impact of Microsoft customers migrating, modernizing, and running SQL Server and Windows Server workloads on the Microsoft Azure cloud. For this purpose, in-depth interviews about their experiences were conducted. Study participants reported that Microsoft Azure provides an agile, high-performance, and efficient cloud platform for their critical SQL Server and Windows Server workloads.

Based on the interview, running workloads on Azure not only led to cost savings but also facilitated greater value creation. IDC identified the following five factors contributing to this value creation:

1. Optimize the infrastructure costs of critical SQL Server and Windows Server workloads, allocate capacity to actual business needs, and leverage cost efficiency through economic means to access new technologies.

2. Utilize Azure platform features to automate many routine activities such as patching, updates, and capacity allocation, enabling improved security measures and enhancing the efficiency of IT infrastructure and security teams.

3. Ensure flexible access to IT resources, support the adoption of new development approaches, and provide new tools for data maintenance and utilization, thereby enhancing the effectiveness of development activities.

4. Provide a reliable and high-performance infrastructure foundation, supporting businesses in generating value through the migration and modernization of SQL Server and Windows Server workloads.

5. Improve business outcomes by offering customers greater scalability, performance, timeliness, and innovation, ultimately leading to higher revenue generation through enhanced support and better services for customers.

Business Value Highlight

IDC conducted a study targeting 8 organizations that used the Microsoft Azure platform to migrate, modernize, and run SQL Server and Windows Server workloads, analyzing the impact on their IT costs and business. The following are the metrics according to IDC’s calculations:


Microsoft customers are projected to achieve a 406% ROI over three years.

12 months

With and average payback period of 12 months.


By using Microsoft Azure, users can incur 40% of lower costs over three years to deploy and run equivalent SQL Server and Windows Server workloads.


Costs for migrating, modernizing, and running SQL Server and Windows Server workloads can be reduced by 27% annually through Azure.


The average efficiency of IT infrastructure and management teams is projected to improve by 51%, allowing employees to focus on other projects or engage in higher-value business initiatives.


Through Azure, the time required to secure additional computing and storage capacity for SQL Server and Windows Server environments can be reduced by 87%.


Participants were able to deliver SQL and Windows Server-related applications on average 45% faster.


The average efficiency of the cloud security teams improved by 43%.


Enterprises are expected to achieve an increase in average annual revenue of approximately $65.63 million.


Microsoft Azure provides the simplest path for moving SQL Server and Windows Server workloads to the cloud, and it offers features such as built-in security controls and threat protection to ensure data is stored securely in a compliant environment.

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