New AI models are constantly being released, and existing ones are evolving at a rapid pace. Over the past decade, the emergence of large foundational models has driven AI adoption across a wide range of industries, including manufacturing, retail, finance, and healthcare. AI is now capable of handling complex tasks, considered the exclusive domain of human intelligence, fundamentally transforming the way we interact with technology.
As AI model providers continue to expand their portfolios, technical decision-makers are faced with increasingly complex choices. There is no single model that fits all use cases—thousands of models are already on the market. Navigating this vast landscape to find the most suitable model for a specific application is no easy task, but it is a crucial step in any successful AI strategy.
To address this challenge, developers and AI professionals are calling for better ways to compare, select, and optimize models throughout the development lifecycle. In response, Microsoft has introduced the Azure AI model catalog—a unified platform that brings together the latest open-source and proprietary foundational models. This allows organizations to explore and experiment with leading AI models within a single user experience (UX), making it easier to identify solutions aligned with their business goals.
Choosing the right model impacts more than just cost or performance—it lays the foundation for long-term success and innovation. The direction and outcome of an AI project can shift dramatically based on this critical decision.
Model selection should be an ongoing consideration across the AI development lifecycle. The following three questions mark key points:
1. Prototyping
Can AI effectively address your use case?
2. Optimization
Which model best fits your specific application?
3. Production
Can the chosen model scale effectively under real-world workloads?
If you’re looking for deeper insights into model selection strategies and want to explore real-world customer success stories, click the “Learn More” button below. You’ll discover how leading organizations are applying AI to drive tangible business outcomes—and how your team can do the same.
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